How can writing a book help my business?

There are many benefits to writing a book, both on a personal and professional level. Here are a few that you might not have considered before that benefit your business:

1) Convey your knowledge and express your ideas

With a book, you have the luxury of time to explain the methods and philosophies that support and ground your business. You can dive deep into their background, why they work, and how they can benefit a reader.

2) Widen your audience and introduce your business

A book is one of the key avenues to reaching new clients. Book sales have boomed in the last few years, and this trend is still rising. Millions of books are bought and read each year, and if your book is among them, you and your business can reach new clients.

3) Build a relationship with current and future clients

Can you think of another scenario where someone you haven’t met would agree to give you 7-14 hours of their undivided attention? This is a chance for your readers to learn about you, hear your story and build a relationship with you.

4) Lead generation

Books can generate leads in the traditional sense of piquing interest in your business, or shorter ebooks can act as a lead magnet on a website.

5) Funnel readers to other aspects of your business

There is a reason that most successful entrepreneurs have written a book. It invites the reader to look at other aspects of the business without being overtly ‘salesy’. The reader can then ask themselves whether they would benefit from another of your services or products.

6) Consultancy/expert knowledge
Writing a book is an ideal opportunity to showcase your expertise in your industry/arena. This can lead to consultancy work and helps with PR.

7) Speaking opportunities
Being able to state that you are an author can help secure lucrative speaking opportunities or ones that will widen your business reach.

8) Passive income
Once your book is published, it can be a form of passive income, meaning you can spend more time focusing on your business (or writing your next book!) 

These are just a few benefits to your business, and there is so much more it contributes on a personal level: 

• It’s an excellent creative outlet and one that many people enjoy for a lifetime.
• For many people, it will mean completing a lifelong goal—up there with running a marathon.
• Many nonfiction books weave in autobiographical elements, so it can be a way of preserving your life story.
• Whatever your book’s aim and the outcome is, it will be something you can share and pass down to loved ones.
• While writing, you will constantly hone and improve your writing skills, which can then be transferred to other areas of your life.

Writing a book can bring many benefits to all areas of your life. If you’re ready to start writing but are unsure how to begin a self-development book, click here.